It's like watching that terrible slow motion death scene play out:
The TV business may actually be addicted to the very thing that is killing it
Even though cable TV has had its worst year ever, cable TV revenues are still rising because companies are charging the dwindling number of customers more in subscription fees. According to analysts Craig Moffett and Michael Nathanson, those higher prices are "part of the problem" that pushes out poor subscribers — losing the TV business even more eyeballs:
"Of course, the fact that pay-TV revenue is still rising smartly is part of the problem ... We have always argued that cord-cutting is an economic phenomenon, not a technological one. ... Pay-TV revenue growth reflects rapid pay-TV pricing growth and that is precisely the problem. Rapidly rising prices are squeezing lower-income consumers out of the ecosystem."