Don't Pitch to Buyers, Pitch to the Audience

Mark Mayerson has posted his six part series (one, two, three, four, five, six) on pitching your ideas, owning what you create and things to watch out for should you pitch your concepts to buyers.

I saw him give this talk last month at AnimaticTO and it was great. Very refreshing information and sometimes eye opening. Unless you're completely jaded, like me.