In late 2011, C.K. made headlines by selling his latest comedy special, Live At The Beacon Theater, directly to fans through his website, cutting out middlemen like cable channels or DVD distributors. The experiment was such a smashing success that comedians like Jim Gaffigan and Aziz Ansari soon followed suit. Emboldened, C.K. has announced plans to sell tickets to his upcoming stand-up comedy tour through his own website, once again cutting out middlemen like Ticketmaster.