Google's answer is, wake up, grandpa, this is the new normal. But all they're doing is trying to port a bug in the Internet over to the real world, and calling it progress.
You can dress up a bug and call it a feature. You can also put dog crap in the freezer and call it ice cream. But people can taste the difference.
A great talk (often scary as it is hilarious) from the Beyond Tellerrand 2014 Conference Talk.