Film School Rejects: The Problem With Modern Studio Film Posters; Or 5 Classic Posters Every Film Fan Should Consider

there is something fundamentally broken with the way that studios and marketeers produce and release film posters these days, which has criminally devalued them as a really viable collectible compared to the Golden Age posters of yesteryear. The problem is, posters are now seen as little more than a disposable marketing tool, rather than a celebration of the subject film: they are deemed an obligatory step in the pre-release campaign and in 90% of cases are given less consideration or dutiful care than the ridiculous promotional material that is sent out in bulk to bloggers